by Olivia Palermo
To Generation Z, the concept of sustainability isn’t as fresh as it’s simply the right thing to do. But to the rest of us, meaning those slightly older folks who grew up on heritage (read: drugstore) beauty buys, we’re just still not used to it yet. That isn’t stopping a slew of beauty start-ups, however, who are making it their mission to clean up the planet and raise awareness around the art of taking care of oneself.
“It is an expensive exercise to do environmentally friendly packaging today due to the lack of the demand from the cosmetics, food and many other industries.
It is cheaper to produce boxes in the plastic coated, glossy foil printed paper board, than in the 100% compostable or recycled paper that we use at Dr Jackson’s, and needless to say plastic containers are much cheaper than glass. But we prefer to subsidise part of the costs of our packaging and avoid as much as this industry allows, to cause any harm to the environment.”