by Lucia Fontaina Powell
The word ‘superfood’ has become more of a marketing term than a credible scientific nomenclature (thanks, goji berries), but if there’s one ingredient that’s truly deserving of the title, it’s baobab.
by Olivia Palermo
To Generation Z, the concept of sustainability isn’t as fresh as it’s simply the right thing to do. But to the rest of us, meaning those slightly older folks who grew up on heritage (read: drugstore) beauty buys, we’re just still not used to it yet. That isn’t stopping a slew of beauty start-ups, however, who are making it their mission to clean up the planet and raise awareness around the art of taking care of oneself.
The beauty industry is booming, with no sign of slowing down anytime soon. As with most modern business trends, we have technology to thank (or blame) for its explosive growth.